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A. All permits will be issued at the discretion of the public works director. A permit shall not issued if the public works director determines that the banners will damage city property, unreasonably interfere with the proper use of the public rights-of-way, or endanger public health, welfare, or safety.

B. The public works director may increase the number of blocks the permit includes, from the maximum of four, if the specific city block or blocks covered by the application do not include a representative number of eligible street lights or telephone/utility poles in comparison to a typical city block.

C. The public works director may require alternate size and placement of banners, if, in the public works director’s sole discretion, the proposed locations cannot accommodate the requested size or mounting heights.

D. Issuance of a city permit does not absolve the applicant of the need to gain authorization from the owners of any non-city-owned street lights, telephone/utility poles, private bridges, or skywalks. (Ord. 3258-12 § 10, 2012.)