The applicant has the sole responsibility to maintain any banners or installation devices placed by the applicant in or spanning the public rights-of-way. The applicant must faithfully repair and replace all property damaged by its banners or the installation of its banners. Banners shall remain in a clean and attractive appearance at all times. The applicant is required to maintain its banners and installation devices in a manner that prevents them from becoming worn or unsightly and assures protection of property and protection of public health, welfare, and safety. (Ord. 3258-12 § 13, 2012.)