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A. Permits Required. Except as exempted in subsection B of this section, no sign shall be erected, re-erected, attached, structurally altered, or relocated by any person, firm or corporation without a sign permit issued by the city. Sign permit applications shall be submitted to the building official, with approval required by the planning department. All signs shall be subject to review by the city engineer to determine that there will be no hazards created for motorists or pedestrians.

B. Exemptions and Exceptions.

1. Exemptions. The following signs and activities are exempt from regulation under this chapter:

a. Regulatory, identification or directional signs installed by, or at the direction of, a government entity;

b. Signs required by law;

c. Official public notices or official court notices;

d. Signs or displays not visible from streets, rights-of-way, sidewalks or parking areas open to the public;

e. In nonresidential zones, the flag of government or noncommercial institutions such as a school. Flags in residential zones up to twenty-four square feet. In residential zones, one flagpole shall be allowed. In all zones the maximum height of flagpoles shall be in accordance with the height standard of the underlying zone;

f. Point-of-purchase advertising displays, such as product dispensers or vending machines;

g. “No trespassing,” “no dumping,” “no parking – tow-away,” “private” and other informational warning signs which do not exceed six square feet in surface area;

h. Structures intended for separate use such as dumpsters and recycling containers; provided, that no advertising oriented to the public right-of-way is attached to such structures;

i. Reasonable seasonal decorations within the appropriate public holiday season, or civic festival season. Such displays shall be removed promptly at the end of the season;

j. Sculptures, fountains, mosaics, murals and design features;

k. Postal signs;

l. Historic site markers or plaques, gravestones and address numbers mounted flush on the wall of a building;

m. Lettering or symbols painted directly onto or flush-mounted magnetically onto a licensed and operable motor vehicle operating in the normal course of business;

n. Billboards. Billboards are regulated pursuant to Chapter 16.20 EMC;

o. Repair, cleaning, repainting or other normal maintenance activities, and other changes that do not alter the sign structure.

2. Exceptions—Signs Not Requiring Permits. The following types of signs are not required to obtain a sign permit, but must be in conformance with all other requirements of this chapter and other applicable city ordinances:

a. Portable signs meeting the requirements of this chapter;

b. Nonelectric signs not exceeding two square feet in area in single-family residential zones;

c. Incidental signs;

d. Directional signs not exceeding six square feet in area, the sole purpose of which is to provide for pedestrian and vehicular traffic direction.

3. Exemptions From Overall Permitted Sign Area Requirements. The following types of signs shall not be computed in the overall sign area requirements of this chapter:

a. Incidental signs;

b. Directional signs;

c. Interior-oriented signs;

d. Temporary signs meeting the requirements of this chapter;

e. Temporary window displays and painted window signs;

f. Street numbering of buildings;

g. Portable, window and temporary signs shall not be included in maximum sign area in Table 36-2.

C. Signs Visible from Interstate 5. Any sign that is within six hundred sixty feet of Interstate 5 may require approval from the Washington State Department of Transportation (Chapter 468-66 WAC) in addition to a sign permit from the city. The applicant is responsible for obtaining approval from the state prior to review by the city.

D. Administrative Modification of Sign Standards.

1. The intent of the modification process is to provide design flexibility options that may not be possible through strict application of the sign standards. This process may not be used to allow a sign that is otherwise prohibited by this chapter. The requirements of this chapter may be modified by the planning director using the review process described in EMC Title 15, except for the following:

a. Standards for electronic changing message signs;

b. Overall sign height for freestanding signs (sign category A only).

2. Administrative Modification Review Criteria. The director shall use the following applicable review criteria to evaluate the modification request:

a. The modification request is due to unusual conditions related to sign visibility needs for a specific building or lot. Unusual conditions may include building size, sign location and distance from the street;

b. The modification will not create a traffic or pedestrian safety hazard;

c. The modification will not adversely impact adjacent properties;

d. The proposed sign or signs are part of an integrated design for the site that includes building design, landscaping and other site improvements;

e. The proposed modification will not create visual clutter or distract motorists; and

f. The size and scale of the proposed signage are compatible with the character of the surrounding area.

3. Conditions. The director may impose conditions necessary to mitigate impacts of the proposed sign or signs, including the following:

a. Landscaping necessary to provide aesthetic treatment or screening of any prominent sign components;

b. Limitations on sign illumination;

c. Other restrictions that are necessary to protect views, promote compatibility with surrounding land uses, or limit impacts on adjacent properties, driveways, sidewalks or streets.

E. Administrative Guidelines and Graphic Information. The planning director is authorized to promulgate administrative guidelines and graphic materials to illustrate requirements of this chapter or to provide examples of signs that are permitted or prohibited by this chapter. Such materials may be revised periodically at the discretion of the director. (Ord. 3684-19 § 2(A)(Exh. 1 § 2), 2019.)