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Banners shall comply with the following requirements:

A. Content shall be limited to:

1. Event banners—the name of the event and related graphics; the name of the applicant and related graphics; the date of the event; the time of the event; the location of the event; and a location to find more information.

2. Identification banners—identification of the eligible organization and related graphics and a short message or slogan related to the organization.

B. Banners may not: be personal, political, controversial, or solely commercial in nature; promote hate speech or criminal behavior; or create confusion with traffic signals or signs (including the use of colors identified for sign background or legends in the Manual on Uniform Traffic Control Devices, except white and black).

C. Sponsorships. Applicants may at times have relationships with commercial entities which they may display on banners in the form of sponsorship content. This content must be incidental to the overall banner design and shall not cover more than ten percent of the total square footage of the banner, absent extraordinary circumstances. The square footage of the sponsorship is calculated by measuring the text font, logo, and/or color block of the content. The sponsorship name or icon font shall not be larger than the font of the event or identification name on the banner. (Ord. 3258-12 § 6, 2012.)